European firms buy giant billboard space to troll Brits over Brexit decision
- Credit: Archant
Two European technology firms have taken out advertising space to promote their businesses, trolling Brits on their decision to leave the European Union at the same time.
Vienna-based company Bitpanda and Paris-based firm Ledger have taken out a 7m by 4m digital billboard advertising space in various locations around the UK - including a site in the financial district of London's Canary Wharf - on the day that the UK was leaving the European Union.
The rolling digital adverts appeared at 36 different sites around the UK on Brexit day, with the message "millions of people can't be wrong... unless they're British" with a second slide saying "let's take back control, for real".
Another appears in Brussels close to the European Union building.
Ledger's chief executive defended the advert, saying it is designed to "make a point about bitcoin", making a comparison between the Brexit movement and crypto community.
You may also want to watch:
In an interview with the Coindesk publication, he said: "Brexit means taking back control over borders and currency. It's very UK-centric. Bitcoin is the opposite. It's a borderless, global technology".
The firm's boss added that on a personal level he believed Brexit was "a mistake".
- 1 US election result could spark 'end of Brexit', claims peer
- 2 Brexiteer says EU 'spiteful' to end fast-track lanes for Brits after Brexit
- 3 'Assorted caviar' and 'board games' - Gifts confiscated from Boris Johnson due to anti-corruption laws
- 4 Farage says he can dodge US travel ban because he's a 'journalist'
- 5 Poll puts Labour on highest level of support since 2014
- 6 Question Time: Tory minister told 'diverse' cabinet doesn't erase race issues in party
- 7 Former Labour MP tells Jeremy Corbyn to retire after being suspended from party
- 8 Poll: Most Britons think Labour was right to suspend Jeremy Corbyn
- 9 Poll finds Boris Johnson key factor for Scots backing independence
- 10 Nigel Farage places £10,000 bet on Donald Trump to win second White House term
"I feel like many people do not see the great impact and were misled by the personal short-term goals of some politicians. No self-promoting politician should be a reason for anyone to be stripped of their freedoms."
"We want to provoke people to think about the impact their vote has on their lives," Demuth added.
Ivis Buric, a Bitpanda representative, said the company had received a "copy denial from media owners in London" from those who rejected using an advert with political connotations.
"Thankfully, there is still freedom of speech and advertising rules so we are live on location," Buric added.
Become a Supporter
The New European is proud of its journalism and we hope you are proud of it too. We believe our voice is important - both in representing the pro-EU perspective and also to help rebalance the right wing extremes of much of the UK national press. If you value what we are doing, you can help us by making a contribution to the cost of our journalism.