Boris Johnson’s plans to spend £100 million advertising no-deal Brexit branded ‘shameful waste’
- Credit: PA Archive/PA Images
Boris Johnson's plans to spend up to £100 million on advertising the 'unlikely' scenario of a no-deal Brexit have been branded a 'shameful waste'.
The Daily Telegraph reports that it will be the biggest advertising campaign since the Second World War to get Britain ready for a no-deal Brexit, and £100 million will be spent in the next three months alone.
Amongst the information blitz will be television adverts, billboards, a new website, and a leaflet sent to every family and business in the United Kingdom.
The campaign that includes the leaflet for every household is expected cost around £30 million, according to The Sun.
It will include information on imports, travel, taking pets abroad, medicines, food supplies, and will warn against stockpiling.
You may also want to watch:
A source told the newspaper: "This is all part of sensible planning for the unlikely event of the EU refusing to offer a new deal.
"He believes there is nothing to fear from leaving without a deal - but it would be nothing short of folly if we failed to keep the public fully informed."
- 1 Brexit talks with Britain were plagued by 'Tory quarrels and low blows', says Michel Barnier
- 2 Jersey hits back at ‘disproportionate’ French threat to cut electricity over Brexit fishing row
- 3 Could Mexican Coke spark a new Coca-Cola cold war?
- 4 Post-Brexit restaurant worker shortage shows ERG did more damage than Line Of Duty's OCG
- 5 Boris Johnson consumed by infighting as Brexit job losses worsen
- 6 Bailout too late for Rishi Sunak's wife
- 7 The German mega-scandal that puts ours in the shade
- 8 Boris Johnson's downfall will be the truth
- 9 The man who made modern Europe.. but whom France forgot
- 10 The Bold Type - a Netflix series that tries too hard
A Treasury source said: "I can't imagine there has been a bigger 'comms' campaign than this since the War. It is a pretty huge thing for a 'comms' campaign."
Scotland's first minister Nicola Sturgeon condemned the plans.
She said: "What a shameful waste of money - and all while Tory welfare cuts are driving people to foodbanks and public services are still bearing the pain of Tory austerity."
Newly appointed trade minister Conor Burns blamed Theresa May's government's failure to adequately fund for no-deal.
He told BBC Radio 4's Westminster Hour: "It is a very serious possibility and I just wish the previous government which was not led by Boris had got on with this a lot earlier."
Become a Supporter
The New European is proud of its journalism and we hope you are proud of it too. We believe our voice is important - both in representing the pro-EU perspective and also to help rebalance the right wing extremes of much of the UK national press. If you value what we are doing, you can help us by making a contribution to the cost of our journalism.