Government spent £100,000 promoting Brexit deal on Facebook
- Credit: PA
Theresa May spent almost £100,000 on Facebook adverts promoting the Brexit deal before the vote was pulled.
Figures from the social media firm reveal that in the week leading up to the key vote - which has now been pulled - the government spent nearly £100,000 advertising through Facebook and Instagram.
The figure does not include advertising that would have taken place on Google and Twitter - where Number 10 was also advertising.
Facebook's reporting showed that between Sunday December 2 and Saturday December 8 the government spent £96,684 on 11 promotions.
It makes the government the key political advertiser over the past 7 days.
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The messages included videos on 'What the Brexit Deal means for you - explained in 60 seconds', plus others focusing on immigration and jobs.
Others set out the benefits of the deal for Scotland, Wales and Northern Ireland specifically.
- 1 Tory MP blames 'chaotic parents' for children going to school hungry
- 2 Boris Johnson 'hid in bedroom' to avoid grilling on Brexit stance days before becoming PM
- 3 Danny Dyer praised for criticisms of Tory party - pointing out Etonians can't run the country
- 4 UKIP set to select 'Dr Gammons' as candidate for London mayoral election
- 5 Boris Johnson warned majority will be 'wiped out' over treatment towards north of England
- 6 Third Tory MP who rejected extending free school meals is targeted with local protests
- 7 Piers Morgan calls Boris Johnson a 'blustering buffoon' in attack on PM's handling of Covid-19 pandemic
- 8 Boris Johnson 'frantically repositioning' himself for Donald Trump to lose election
- 9 Liz Truss' department slammed for false claim about cost of soy sauce after Brexit
- 10 George Osborne says it is 'game over' for Boris Johnson over free school meals
Jon Trickett MP, Labour's shadow minister for the Cabinet Office, said: 'This reveals a government deeply paranoid and insecure about the botched deal they have been trying to sell to the British public, but which they now appear to have abandoned. Not only is this a completely inappropriate use of public money, but it turns out to have been entirely wasted. When official resources are used for the prime minister's personal purposes it threatens our democracy.'
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