Nearly 90% of Tory adverts misleading, compared to none for Labour
- Credit: Archant
A global organisation that tackles disinformation online has found that nearly 90% of all adverts by the Conservatives are misleading, while not a single advert produced by Labour has caused concern.
A global organisation that tackles disinformation online analysed every ad promoted by the three main political parties on Facebook in the first four days of December.
It found 5,592 adverts ran by the Tories (88%) featured claims which had already been flagged up by independent fact-checking organisations as being either not correct or not fully correct.
At the same time, the group found Labour didn't run a single advert that had a misleading claim.
The Liberal Democrats had run hundreds of potentially misleading ads - namely to do with unlabelled graphs or failing to indicate source data for quoted statistics.
By holding back on advertising during the beginning of the election campaign, and then flooding social media with thousands of highly personalised and misleading adverts, the Tories seem to be adopting a similar tactic in this election campaign to the one ran by Vote Leave in the 2016 EU referendum campaign.
You may also want to watch:
Some of the lies the Tories are running with include incorrectly complaining that Labour would spend £1.2 trillion at a cost of £2,400 to every household, which was contained within 4,028 ads.
Those sums are significantly higher than analysis of Labour's plans by more than 160 economists who agree the manifesto is fully costed and will boost the economy.
- 1 Brexiteer Prue Leith quits Tory Party after government votes down motion to protect UK food standards
- 2 Public slams Brexit Party tweet which shames Tory MPs who voted against free school meals
- 3 Piers Morgan must expose the government's Brexit betrayal
- 4 Group in protest against Tory MPs who voted down free school meals targets offices with empty plates
- 5 Tory minister blames journalists for NHS Test and Trace failure as he defends Dido Harding
- 6 Peers set to remove law-breaking sections of Boris Johnson's Brexit bill
- 7 Michel Barnier postpones Brussels return as Brexit trade talks in London continue
- 8 Brexit shambles: A stress of our own making
- 9 Priti Patel set to hand private firms £28 million in government contracts to deport asylum seekers from UK
- 10 These are the 322 Tory MPs who voted against extending free school meals to children
Again, Labour did not run a single advert with a misleading claim.
READ MORE: Dominic Raab and Iain Duncan Smith both within two points of losing their seatsREAD MORE: Could Boris Johnson lose his seat? If Lib Dems and Greens pull together, definitelyFirst Draft also found 500 ads which ran with the widely criticised claim that the Tories will create 50,000 more nurses if they win the general election, though they include 19,000 already employed in that figure.
Will Moy, chief executive of Full Fact, said "we all deserve better" than these lies.
"This election candidates and campaigns on all sides are asking voters for their trust. Serious parties and politicians should not be recycling debunked claims or targeting individuals with bad information - we all deserve better than that," he said.
Become a Supporter
The New European is proud of its journalism and we hope you are proud of it too. We believe our voice is important - both in representing the pro-EU perspective and also to help rebalance the right wing extremes of much of the UK national press. If you value what we are doing, you can help us by making a contribution to the cost of our journalism.