Dominic Cummings is orchestrating Boris Johnson’s messaging around coronavirus
- Credit: PA
While Boris Johnson has appeared to turn to experts for advice over the coronavirus outbreak, it is Dominic Cummings who is still orchestrating the key messaging.
Cummings, who wrote in a blog in 2016 that he is 'particularly interested in public health and the field of epidemiology', has taken a hands-on role in the government's messaging, the Financial Times reports.
The special adviser has deduced that after the success of Vote Leave's 'take back control' in 2016 and the Tories' 'get Brexit done' in 2019, that the main message for the coronavirus outbreak should use three word catchphrases too.
It is said that focus groups had swayed Cummings' thinking to encourage government to repeat the lines 'wash your hands' and 'stay at home'.
A government source told the newspaper: ''Wash your hands' might have seemed a bit trivial at the start. But when you're talking to people in focus groups, they want to know what they can do to make a difference.'
You may also want to watch:
It comes after messaging using the word 'self-isolation' were said to have scared the public.
'Talk of self-isolate scared people, they didn't understand what it meant so we dropped it.'
- 1 German MEP tells Boris Johnson he 'owes' Britons a Brexit deal as she urged a return to EU trade talks
- 2 Betty Boothroyd delivers scathing assessment of Boris Johnson's government
- 3 Tory minister branded 'disgraceful' after dismissing child hunger in Britain as something that has 'been going on for years'
- 4 UK Business leaders describe Brexit call with Boris Johnson and Michael Gove as 'pointless'
- 5 Fool's gold? Nigel Farage wants you to invest your trust in his financial advice service
- 6 Boris Johnson 'plans to resign' in six months because he can't live on £150k salary
- 7 House of Lords defies No 10 and votes to heavily defeat Boris Johnson's Brexit bill
- 8 The deep roots of Dominic Cummings' personal antipathy to the BBC
- 9 PMQs Review: The one where it was grim up north
- 10 Petition launched to officially name Kent lorry park after Nigel Farage
While the government's messaging appears uncontroversial, its overall 'herd immunity' approach has been criticised by a number of experts.
Anthony Costello, professor of international child health and director of the University College London Institute for Global Health, questioned the tactics and argued they looked like they were against the policy set down by WHO.
Prof Costello said the government was arguing that allowing a proportion of the population to catch the virus and gain immunity 'will block a second peak in several months' time'.
But he tweeted a series of questions showing scepticism for the policy, including: 'Will it impair efforts to restrict the immediate epidemic, and cause more infections and deaths in the near term? Evidence suggests people shed virus early, and those without symptoms may cause substantial spread...'
He also questioned whether 'coronavirus cause strong herd immunity or is it like flu where new strains emerge each year needing repeat vaccines? We have much to learn about Co-V immune responses.'
He said there was also an argument to see what happened in China, where the epidemic there has been contained 'after 7 weeks of intense national effort'.
Labour has urged the government to be more transparent with the public about the science behind its decision making.
Become a Supporter
The New European is proud of its journalism and we hope you are proud of it too. We believe our voice is important - both in representing the pro-EU perspective and also to help rebalance the right wing extremes of much of the UK national press. If you value what we are doing, you can help us by making a contribution to the cost of our journalism.