Boris Johnson plans to 'love-bomb' Scotland to convince them to stay in UK

PUBLISHED: 08:36 03 February 2020 | UPDATED: 08:36 03 February 2020

Scotland's first minister Nicola Sturgeon with prime minister Boris Johnson. Photograph: Jane Barlow/PA.

Scotland's first minister Nicola Sturgeon with prime minister Boris Johnson. Photograph: Jane Barlow/PA.

PA Archive/PA Images

Prime minister Boris Johnson is planning to 'love-bomb' Scotland with a £5 million advertising campaign to attempt to save the union.

Become a Supporter

The New European is proud of its journalism and we hope you are proud of it too. If you value what we are doing, you can help us by making a contribution to the cost of our journalism

The campaign, due to start on Valentine's Day, is intended to show that Boris Johnson wants to protect the union after Brexit.

The Times reports it will involve adverts in the cinema, television, radio and digital advertising.

It follows an impressive campaign from the Scottish government promoting the country with a "Scotland Is Now" message.

The £5 million spend works out at around £1 per head for the population of Scotland.

It comes days after the National Audit Office claimed the government's last major campaign - the get ready for Brexit campaign - had little impact despite a £46 million spend.

Become a Supporter

The New European is proud of its journalism and we hope you are proud of it too. We believe our voice is important - both in representing the pro-EU perspective and also to help rebalance the right wing extremes of much of the UK national press. If you value what we are doing, you can help us by making a contribution to the cost of our journalism.

Become a supporter

You've seen the news, now discover the story

The New European is committed to providing in-depth analysis of the Brexit process, its implications and progress as well as celebrating European life.

Try 13 weeks for £20

Latest Articles

Most Read

latest issue

ANTI-BREXIT EVENTS

Find your nearest pro-European campaigning activities, talks, protests and events nationwide.