Government 'get ready for Brexit' ads have ended up on The New European podcast

PUBLISHED: 15:46 15 September 2019 | UPDATED: 15:46 15 September 2019

An electronic display showing a 'Get ready for Brexit' government advert,in London. Photograph: Yui Mok/PA.

An electronic display showing a 'Get ready for Brexit' government advert,in London. Photograph: Yui Mok/PA.

PA Wire/PA Images

The government might want to rethink its marketing campaign strategy after adverts telling listeners to 'get ready for Brexit' have been among those featured on our staunchly anti-Brexit podcast.

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The adverts - which appeared on the podcast for two weeks in a row - are part of a £100 million advertising spend from the government ahead of October 31st, despite the fact the UK may not exit the EU on that date.

Podcast host Richard Porritt said: "We do have some guidelines regarding the advertising we are willing to take on the podcast - no tobacco and no arms dealers. I guess the current government just about makes it through our selection process.

"Thanks Mr Gove - we plan to spend the money on continuing to spread the Remain message far and wide."

Podcast co-host Steve Anglesey said: "It's almost like the government don't know what they're doing."

The New European's podcast goes live every Friday morning and best of all it's free!The New European's podcast goes live every Friday morning and best of all it's free!

Sadly we have not been hand-picked by Dominic Cummings.

The adverts are fed at random into the show via podcast hosting service Audioboom, which automatically places them onto popular podcasts - giving our Remainer listeners the startling possibility of encountering hard Brexiteer propaganda.

MORE: People are making their own versions of the government's 'Get Ready' campaign posters

If you, like Boris Johnson and Dominic Cummings, want to support our podcast you can subscribe, listen and share, or sign up for a live recording of the podcast, where you can see Steve Anglesey, Richard Porritt and Bureau of Investigative journalism writer and TNE columnist James Ball at Podcast Live on October 5.

The event near Euston Station features podcast recordings from us as well as other shows such as Sophy Ridge, the New Statesman, and the Week.

Tickets for just The New European's show are £13.50, or come along for the whole day for £32.50.

All information is at podcastlive.com - remember to click the ticket under our logo, to get front section VIP access to our show.

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The New European is proud of its journalism and we hope you are proud of it too. We believe our voice is important - both in representing the pro-EU perspective and also to help rebalance the right wing extremes of much of the UK national press. If you value what we are doing, you can help us by making a contribution to the cost of our journalism.

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