'Spending even more public funds on TV ads to scare the public' - No-deal Brexit adverts to air

PUBLISHED: 15:32 28 February 2019 | UPDATED: 09:31 01 March 2019

People's Vote supporters wearing blindfolds and carrying placards assemble in Parliament Square ahead of the Brexit debate in the House of Commons. Photograph: Stefan Rousseau/PA Wire.

People's Vote supporters wearing blindfolds and carrying placards assemble in Parliament Square ahead of the Brexit debate in the House of Commons. Photograph: Stefan Rousseau/PA Wire.

Anti-Brexit campaigners have said that the prime minister is "playing political games with public money" by spending money on no-deal Brexit television adverts.

Jo Stevens has slammed government plans to air tv adverts on the implications of a no-deal Brexit. Photograph: Parliament TV.Jo Stevens has slammed government plans to air tv adverts on the implications of a no-deal Brexit. Photograph: Parliament TV.

Sir Mark Sedwill, head of the civil service announced before the Public Administration and Constitutional Affairs Select Committee that the adverts would help “individuals and citizens and businesses” to make their own judgements.

The move comes as part of the government’s communication campaign, which has already seen advertisements on the radio and online.

Sir Mark dismissed suggestions that the government’s messaging is failing, saying: “Individuals and citizens and businesses are making their own judgments.

“So there is a communications campaign, but of course citizens and businesses are aware of that but they also look at the front pages and the news bulletins and they make a judgment, their own judgments, about the likelihood of no deal on 29 March.

“And that will influence their judgments about the extent to which they need to make personal preparations to do so.”

Sir Mark also criticised leaks from Cabinet meetings.

He said: “Ministers are entitled to expect and indeed are required to exercise full candour in debating those issues before a decision is made and expect to be able to do so in confidence.

“And of course the area, in my view, of collective responsibility that has been under most pressure, is the breakdown in the confidentiality of those discussions in advance.

“I think that is an issue we are going to have to address as we work our way through this.”

Jo Stevens MP, a Best For Britain supporter and MP for Cardiff Central, responded: “Not content with wasting £50,000 of taxpayers money last year to promote the government’s failed Brexit deal via online advertising, it seems the powers that be now plan to spend even more public funds on TV ads to scare the public about a no-deal scenario.

“The Prime Minister shouldn’t be playing political games with public money by perpetuating the scare tactic of no-deal, in order to bully MPs into backing her duff deal. The government must come clean on how much this initiative is costing the public purse.”

You've seen the news, now discover the story

The New European is committed to providing in-depth analysis of the Brexit process, its implications and progress as well as celebrating European life.

Try 13 weeks for £13

Become a Supporter

The New European is proud of its journalism and we hope you are proud of it too. We believe our voice is important - both in representing the pro-EU perspective and also to help rebalance the right wing extremes of much of the UK national press. If you value what we are doing, you can help us by making a contribution to the cost of our journalism.

Find out more

Latest Articles

Most Read

latest issue

ANTI-BREXIT EVENTS

Grassroots anti-Brexit campaigners are keeping up the pressure on politicians as Brexit rumbles on. Here is a list of the events organised across the UK in the coming weeks.

Newsletter Sign Up

The New European weekly newsletter
Sign up to receive our regular email newsletter

Our Privacy Policy