HSBC advertising campaign upsets 'snowflake' Brexiteers

PUBLISHED: 11:34 09 January 2019 | UPDATED: 11:37 09 January 2019

The latest HSBC advertising campaign has upset Brexiteers. Image: HSBC.

The latest HSBC advertising campaign has upset Brexiteers. Image: HSBC.

Archant

Banking group HSBC has been forced to defend its new advertising campaign which has upset Brexiteers who view it as "anti-Brexit".

The campaign, launched just days before Parliament votes on the government’s Brexit plan, celebrates the influence of other countries and cultures on the United Kingdom.

It references how much Britons enjoy drinking coffee from Colombia, watching American movies, assembling flat-pack furniture from Sweden and using mobile phones and tablets from Korea.

It talks about the country’s enjoyment of Dutch beer and foods from around the world like tikka masala.

MORE: Support our journalism by taking out a print subscription of The New European for just £13

The “We Are Not An Island” campaign is a continuation of the global bank’s “Together We Thrive” campaign which celebrates the UK’s diversity and multicuturalism. Regional variations have been used at billboard sites across the country.

Some Brexiteers complained the marketing campaign was “anti-Brexit” and took to Twitter to express their view.

MEP and former UKIP spokesman Patrick O’Flynn tweeted that the campaign was “really odd and ideologically aggressive”.

Columnist Tim Montgomerie tweeted: “We are an island actually - full of villages and towns your bank deserted; of cleaners you underpaid; and of money laundering and other laws you bent.”

He added: “Thanks for the lecture but we’ll manage without it.”

MORE: ‘Are you insane?’ – Brexiteer questioned over enthusiasm for no deal Brexit

Twitter user Vince Cordall commented: “It’s about time we stopped naval gazing about the demise of the EU and started to appreciate the bigger picture.”

However, many others shared the adverts and billboards in support of the campaign.

Sandra Thompson-Drew said: “Saw this in today’s Metro I completely agree HSBC - we are part of something far, far bigger. Happy New Year and here’s hoping it’s a year that brings us together and not one that drives us further apart.”

Tiernan Brady said: “I simply love the HSBC ad - we are all connected & every bit of our lives crosses the lives, stories and cultures of others - we just have to notice. Anyway, I simply love the ad.”

Ben Tasker tweeted: “For a group who use the term ‘snowflake’ Brexiters really are a touchy lot. A set of fireworks, a single joke in a Doctor Who episode, and now a HSBC ad, all apparently Brexit snubs and causing upset.”

MORE: Clarke drops a zinger of a question in the Commons which attacks both leaders on Brexit

A spokesman for HSBC said: “We believe that the people, communities and businesses in the UK thrive most when connected and open.

“Our ‘Global Citizen’ campaign is central to this, and with the ‘We Are Not An Island’ ads we are reinforcing our strong belief that the things that make us quintessentially British are the things that make us inescapably international.”

Become a Supporter

The New European is proud of its journalism and we hope you are proud of it too. We believe our voice is important - both in representing the pro-EU perspective and also to help rebalance the right wing extremes of much of the UK national press. If you value what we are doing, you can help us by making a contribution to the cost of our journalism.

You've seen the news, now discover the story

The New European is committed to providing in-depth analysis of the Brexit process, its implications and progress as well as celebrating European life.

Try 13 weeks for £13

Latest Articles

Most Read

latest issue

ANTI-BREXIT EVENTS

Here's our pick of the upcoming Remain-focused campaign activities, talks and events nationwide.

Newsletter Sign Up

The New European weekly newsletter
Sign up to receive our regular email newsletter

Our Privacy Policy