New billboard campaign exposing the hypocrisy of Boris Johnson starts at Glastonbury

PUBLISHED: 08:16 27 June 2019 | UPDATED: 10:47 27 June 2019

A collaboration billboard with Led by Donkeys and Cold War Steve after it is unveiled at the top of the park, on the first day of the Glastonbury Festival at Worthy Farm in Somerset. Photograph: Aaron Chown/PA.

A collaboration billboard with Led by Donkeys and Cold War Steve after it is unveiled at the top of the park, on the first day of the Glastonbury Festival at Worthy Farm in Somerset. Photograph: Aaron Chown/PA.

PA Wire/PA Images

New billboards exposing the hypocrisy of the man favoured to be the next prime minister have been erected at Glastonbury festival and around the country.

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The Led By Donkeys campaign, known for their anti-Brexit stunts, last month rose to international fame for trolling the President of the United States with their projection of the comments made by Boris Johnson about the political leader on to Big Ben.

They also projected the president's dismal favourability ratings on to other London landmarks.

Now the team are back going after Boris Johnson as he campaigns to be Britain's next prime minister.

The campaigners have already been using billboard sites in the UK to highlight the fact just 0.3% of the population will choose the next leader of the country.

New billboards expose hypocrisy of Boris Johnson at Glastonbury. Photograph: Led By Donkeys.New billboards expose hypocrisy of Boris Johnson at Glastonbury. Photograph: Led By Donkeys.

Now they are taking on the leadership favourite, starting with a new campaign launched at Glastonbury festival.

The first is a billboard based in front of the festival urinals, and features an apocalyptic scene involving Johnson, Brexit Party leader Nigel Farage, Tory MP Michael Gove and others.

"There is no plan for no deal, because we're going to get a great deal," the quote from Johnson reads.

Further billboards make capital of Johnson's remarks about Gordon Brown that there must be a general election when there is a change at 10 Downing Street.

The videos are already gaining traction with thousands of likes and shares.

"There are so many outrageous Boris Johnson quotes to choose from but this one feels particularly relevant now," James Sadri, from Led By Donkeys, told the Press Association.

"Less than a couple of years ago he was trying to reassure the country that we're going to get a great deal, and today he's saying if he's prime minister he'd be prepared for us to crash out of Europe without one.

"It's another layer of this surreal moment in British history that this charlatan is about to reach the highest office in the land with a nod from less than 0.3% of UK voters.

"But it's the quote on that billboard which really shows how little we can trust him."

Talking about their wider efforts to expose anti-Brexit politicians like Nigel Farage, and embarrass the President of the United States, the group says they want to hold political leaders to account while bringing some humour.

"Like with all our billboards, we're using a bit of humour to make the serious point that we need some accountability in this moment of crisis," Sadri said of the Glastonbury billboard, which will stay for the duration of the festival.

"We can't hope to solve any of our problems today if politicians can say something one day and it's forgotten the next. We're bringing accountability with humour."

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