Matt Hancock mocked for cringeworthy Yorkshire campaign trail video
PUBLISHED: 12:56 08 November 2019 | UPDATED: 13:35 08 November 2019
The Conservatives have once again struck exactly the wrong note after Matt Hancock tweeted an on-the-trail campaign video that has been roundly mocked.
Become a Supporter
Almost four years after its creation The New European goes from strength to strength across print and online, offering a pro-European perspective on Brexit and reporting on the political response to the coronavirus outbreak, climate change and international politics. But we can only continue to grow with your support.
Standing on a country road with a coffee, the health and social care minister addresses the camera saying: "It's Yorkshire. It's before seven in the morning. It's raining. And we're ready to go."
With a big thumbs up to camera he strides off to get into his car, evidently pleased with himself.
The Alan Partridge comparisons came in almost immediately - including from Yorkshire and Humber Labour party - and Twitter users got to work.
Many expressed concern about his use of a disposable coffee cup, remembering the highly zealous Boris Johnson aide who whipped a cup out of his hand during the party conference.
Others noted the mild insult to Yorkshire, being listed among unpleasant things like early starts and rain.
And others just thought he sounded like a "twat".
Twitter user Adam said: "Getting your driver to stop on a country lane so you can do a weird little walk to the camera and get in the car bit for social media is odd Matt."
"First flooding and now a visit from @MattHancock - How much more can poor Yorkshire take?" asked journalist Virginia Mason.
"All they do down at Tory HQ is clone Chris Grayling," said Twitter user @TchimstMaster0.
"Grinning Health Secretary on asset stripping spree," summarised Twitter user @Tingletoot68.
Writer Mike Pattenden summed up his impressions: "This looks suspiciously like a bloke who passed out on the train home, pissed as a fart, missed his stop and had to get his wife out to pick him up."
Twitter user rephrased things for the minister: "'It's raining and I've just been for a poo in the field'."
You may also want to watch:
Become a Supporter
Almost four years after its creation The New European goes from strength to strength across print and online, offering a pro-European perspective on Brexit and reporting on the political response to the coronavirus outbreak, climate change and international politics. But we can only rebalance the right wing extremes of much of the UK national press with your support. If you value what we are doing, you can help us by making a contribution to the cost of our journalism.Become a supporter