Swatch's 'Brexit watch' lets you choose the UK's leaving date

PUBLISHED: 13:50 23 May 2019 | UPDATED: 17:15 28 May 2019

Swiss watchmaker Swatch have been called 'tone deaf' for releasing a 'Brexit' watch. Picture: Swatch

Swiss watchmaker Swatch have been called 'tone deaf' for releasing a 'Brexit' watch. Picture: Swatch

Swatch

Swiss watchmakers Swatch have released a Brexit-themed timepiece where you get to choose the date we leave the EU.

Become a Supporter

The New European is proud of its journalism and we hope you are proud of it too. If you value what we are doing, you can help us by making a contribution to the cost of our journalism

Customers can drag a background image around until the watch design features your preferred leaving date. Picture: SwatchCustomers can drag a background image around until the watch design features your preferred leaving date. Picture: Swatch

The watch is released as part of its Swatch X You range, where the consumer can move a background design around, featuring various dates, until the watch features your chosen date of leaving the EU.

'Never' is not among the options, although you can just about squeeze 'stay' on the watch if you also are happy with February 4 being on there too.

The social media response has been muted, with some on Twitter branding the move "tone deaf".

One Facebook commenter said, without irony: "I want a completely transparent one so we can see the workings."

"Must be a wind-up," quipped one Facebook commenter.

"I hate the world," said a Twitter user.

A spokesperson for Swatch denied it was a 'Brexit' watch, but a "canvas where everybody can choose her or his date, or no date", to leave the EU.

The watch has been made in the company's tradition of "positive provocation", they said.

You may also want to watch:

"Of course, you need people with a sense of humor to understand our messages," said the spokesperson, going so far as to say it compared to Monty Python "that we all love so much".

They added, soothingly: "Allow us to say that there is no better country in the world than Great Britain when it comes to sense of humour, independent of [the EU] or out of [the EU]."

Become a Supporter

The New European is proud of its journalism and we hope you are proud of it too. We believe our voice is important - both in representing the pro-EU perspective and also to help rebalance the right wing extremes of much of the UK national press. If you value what we are doing, you can help us by making a contribution to the cost of our journalism.

You've seen the news, now discover the story

The New European is committed to providing in-depth analysis of the Brexit process, its implications and progress as well as celebrating European life.

Try 13 weeks for £13

Latest Articles

Most Read

latest issue

ANTI-BREXIT EVENTS

Here's our pick of the upcoming Remain-focused campaign activities, talks and events nationwide.

Newsletter Sign Up

The New European weekly newsletter
Sign up to receive our regular email newsletter

Our Privacy Policy