"The Premier League is a world league that just happens to be played on our shores. The clubs are owned by Russians, Chinese, Americans, the Middle East. The managers and players and TV audience come from all over. It's no longer the English league full of British players that we grew up watching." To fans observers of the modern football industry this is not rocket science, but until Cambridge United manager, Shaun Derry, recently made this point to me on talkSPORT I had never heard it explained quite so simply before.
Number of page views, number of likes, number of tweets, number of retweets, number of shares, click-through rates, site traffic, bounce rates, and measures of engagement. In our digital media world every click is captured, every view, every engagement. Captured, categorised, and then used to filter, prioritise and judge communication.