Social media users have been quick to criticise The Sun over its front cover of Boris Johnson dressed as Santa Claus delivering Brexit following news he clinched a trade deal with the EU.
The Sun‘s front for Christmas Eve shows Johnson in a Santa suit stuffing presents down a chimney, with the headline “The Night Before Brexmas”.
This comes as reports emerge of a possible trade deal with Europe being announced in the next few hours.
Other right-wing papers shared similar front pages. The Daily Mail ran with “Hallelujah! It’s a merry Brexmas” while the Daily Express captured Boris Johnson in a Churchillian pose, splashing “The Deal is Done”.
But it was The Sun‘s front cover that caught a lot of attention online.
The New European writer Ian Dunt posted in response to a tweet by The Sun‘s Harry Cole: “Imagine how shameful it must be to take a career as a journalist and end up as a PR agent for the prime minister.”
Imagine how shameful it must be to take a career as a journalist and end up as a PR agent for the prime minister. https://t.co/VKZIy96A4O
— Ian Dunt (@IanDunt) December 23, 2020
@RussInCheshire wrote: “The EU employs 55,000 staff across 27 nations The UK Institute for Government says Britain will need to employ 400,000 people to deal with the post-Brexit increase in red tape. Even with a deal. Harry isn’t telling you this, cos Harry isn’t a journalist. He works in PR.”
Nick Lowe commented: “And so the great rebranding of this utter shit show begins. #brexit #brexitreality”.
— Nick Lowe (@Lowesmore) December 23, 2020
The Guardian‘s Owen Jones described it as propaganda “that would make tinpot dictatorships blush”.
A lot can be understood about British politics by the fact that political editors of national newspapers can essentially double up as propagandists for the government in ways that would make tinpot dictatorships blush pic.twitter.com/s8v4jq4ZA4
— Owen Jones 🌹 (@OwenJones84) December 23, 2020
Kirsty Hughes added: “Facts: staggering, vicious tory infighting for 4 1/2 yrs, huge damage to UK politics, society, reputation, influence, economy – and all for what?”